THE NA«?S.*U POST, FRERPORT,N. Y., FRIDAY, JANUARY 18, 1918- Paite «
[ardware and Supplies
COMPLETE LINE OF THE BEST
ARTHUR WHITEHOUSE
11 South Main Street
Freeport, N. Y.
EsUblished 1917
FIRST NATIONAL BANK Bellmore^N.Y.
A bank account keeps you informed. Your check ia yourreceipt. Your stub is your record. We offer you all the ac¬ commodations safe banking permits.
Dr. H. V. Holcomb, President Chas. M. Vandbropf, Cashier
SUNNY SLOPE FARM
Dealer in AH Kinds of
jPouItry Feed, Horse and Cow Feed
Get My Prices Before Buying
iGrand Avenue Baldwin. L. I.
Telephone, 1340 Freeport
{A First Class Butcher Shop
And Fruit and Vegetable Market
HAVE BEEN OPENED BY
JOE ANASTASI & BROTHER |At 3 Railroad Ave. Freeport, L. L
You are Invited to Call and Give Us a Trial
and have healthy sMy chicks ifyoimse
SHUW&lRDESDEUGdi?
Manu&chired i^y Shaw&lhiesdellCoL Brooklyn. N.Y.
WMENDEMANDING BEHER MATERIALS
InoreaMd Earning Power Brings
Big Change in World
of Clothes.
SLIIM SILHOUETTE WILL STAY
Tight Sklrta Are Camouflaged In Many Caaea by Drapery, Immenea ftaahaa or Caacadea of Braid at Side.
New York.—An Amerlcaft btiyer liv¬ ing In New Tork who represents a link of retail shops that stretch across the continent and who in (.aid to have control over $128,000,000 a year for the porchase of women's clothes, Bhoold be a good authority on the buy¬ ing power of the country. He Is. He has gone over tbe entire altnatlon aa It confronta ns, wtth the nevr year and a great war. Here la what be ¦ays:
"The facts and flmires which I have ¦how that women Iq the conntry have more money today than ever In onr hiatory. Hundreds of thousands of
have gone to war, bnt tlMff* is •
hrand-new situation Injected Info this war, and It In the dominant one con¬ cerning apparel.
It Is this: The earning power of the women of the nations involved In the war Is wHiiont precedent in the history of the plHnet, ,
If women who hftve never had money to spend will be able to mnke a salary such as a man has to sup¬ port a family, are they going to save Itt They are not. They are going to spend it nnd they are going to spend It on the things they have al¬ ways desired. Thnt Is why senl.skln sacks and ostrich feathers have been sold In Ijondon for two years to wom¬ en who have always worn callcc wrap¬ pers and knitted sbnwin.
Preaching a New Gospel.
And It Is these women, so the stu¬ dents of the new sfatl.stlcs nfflrm, who are demnndlnR grKKl mnterlals for their clothea. It \n snid hy those who know, that women who pnid $15 for suits now pny $.'tO, and those who paid 12 for a hnt now pny |10; and this chnnge in money spending does not rest entirely on the fact that a dollar of 1014 la aqnal to 67 cents of 19ia "^
Here are the things that the gov¬ ernment wishes to say—those of us who appeal to you tbroogh the written word as we would like to appeal to you face to face.
In spending yonr money on clothes, co-oi)erate with the designerB by tn- urslng the slim silhouette, the short
^ Theaa two gowna Illustrate the use of embroidery. On the left la a gown >Mrith embroidered bodice. Drecoll senda over thla frock of black velvet which haa a wids saeh edged with embroidery and a bib of it applied to gray chiffon yoke with short sleeves. The aecond gown showa the use of cut-out embroidery. Thla Psrlilan frock Is mado of beige-colored cloth with elaborate design of cut-out embroidery buttonholed with black. The short, narrow akirt is of black velvet, to match the hat.
these women will be In a financial Jacket and the elimination of as much
For Sale by All Dealers
position to buy the kind of clothea they bave always wanted, which is of the better grades, and garments better than they bave ever worn."
Now, mind you. This is the state¬ ment of a man who represents that vast merchandise that we And out¬ side of the exclusive dressmakers and high-priced shops. He knows what the women throughout the country desire to buy, and when he makes the statement that the demand for cheap fabrics nnd shoddy materials is beglaning to wane, he represents a most interesting phase of commer¬ cial activity. ^
Tbe great nations wbo make wom¬ en's clothes through the process of Immense organizations have flooded the world with qfieap nnd perishable apparel. They have catered to a de¬ sire on the part of hundreds of thou¬ sands of women to buy what Is smart and new, rather than what Is dura¬ ble.
Wiil Demand Durable Fabrics.
It is ulrendy pc'rft'ptll)le, wherever masses of women hnvo foregathered, that costly simplicity Is the substi¬ tute for costly ornamentation. Soon will come the other upheaval in dress when women who buy inexpensive clothes will demand that the fabric endure.
It was all very -well, during a peri¬ od of enoriiidus productivity on the part of the mills, to throw away $18 on every new frock that suited the fancy and to dl.scurd It when the par¬ ticular fashion in which it was made began to wane; but today we aro girded for war, and the output of these mills Is not Intended to carry favor with women.
Aud the woman her8eJ.f realiEes that at any moment there may be a shortage of fabric for ber apparel, aud she does uot want to spend money, even If It is not a large amount, for clothes that are made up of badly woven, badly dyed materi¬ als that last ouly a butterfly's hour.
This demand for good fabric la not' Dew. It la tbe fundamental Instinct of women in all times of uatlunul 4^ privation and economy to grasp at what U durable.
Everyone has to face this clothea situation during the war wltb a spirit of patriotism uud eager endeavor to do the greatest good to tbe greateat number. This haa coufruuted every (eaerailoQ uf women whose hiMbaadi
wool as possible from a costume. For the rest, you can spend whatever money you feel you can afford. Re¬ member that it Is not extravagance, but a form of charity, to keep this money moving so that it reaches to the uttermost corners of society where women and children are gathered to make a living wage.
There is no diminution In the bril¬ liancy of fashions. Both France and America are working hard to assist the govemment to stimulate women's de¬ sire for clothes. The new things which have been put out In the shops, some of which came from Paris and others that have been designed in this coun¬ try, show a straight line that Is char¬ itably kept from attenuation by a cascade nt the side of the skirt, a swirling design In braid, a great sash weighted with ornament. This Is pure camouflage.
There is really little perceptible dif¬ ference between the silhouette of the gowns launched for the late winter and those that have prevailed since September.
There is no appeal to be careful with drapery, as it can be made of tulle, chiffon, georgette crepe and net of all weaves, there Is a disposition for eve¬ ning wraps and gowns to resolve them¬ selves into floating clouds, In order to hide the fact thnt the foundation of the frock or the wrup Is mude of u scanty amount of material and clings closely to the figure.
Cut-Out Embroidery Used.
There is a tendency to go back to the old handiwork known as cnt-out embroidery. Cloth, velvet and taffeta are now cut out by a stamping process iu ornate designs, and the edges of these are carelessly overwblpped \rith a silk thread.
While there Is some embroidery and worsted threads, the idea is taboo when curried out in a lavish way.
Tbe dressmakers seem to prefer the lavish use of braid to any other kind of applied oruumentatlon. The wide, closely woven variety Imown as Her¬ cules, and tbe tiny thread known aa soutache, are horh spla>«hed over clothes with a generous hand. The extra wide, white Hercules braid Ls used for a rolling collar, cuffs and a broad belt on gowus of black aud gnj satin, as well as ou frocks or serge aud deeply colored woolea fabrics. (Copyrlgtt, 1917. by the Mcaure Mctwa- SMMT 8yiuUc«.t«.)
POSTMAN BRINGS WAR-SAVINGS STAMPS TO YOUR DOOB
AH Morts of people In America have done snd are doing all sorts nf things nowBilaya to Insure victory for our nrtiis nn the haflleflelrts of Europe. Mm hnve given np Inrge Incomes and nrp working for small roinp^-nsatlon, or none at all. In the various govern¬ ment tlrpartments, and women hnvo given up comfortable homes to give iild and comfort to the wounded and n\MlnH'«l on the muddy fields of Krance and Klnnders.
Uncle .Sum himself hns gone In for work thai he never expert ed to do. 'riicrcfore. It Is not a bit siiri>rl«liig to find him selling Thrift and W'arSiv Ings Stumps Ht your very door step. lie does this throuch his representa¬ tive, the postman, wbo Is Ihe must reg¬ ular visitor In the homes of millions (if householders.
'Hie house to house cnnvBR.s of tli<' nmn who brings tbe mall Is done In <onnectlon wlih the grent thrift cani- imlgn which Is now being carried on throughout the nation.
Krederic W. Allen, the director of War-Savings for New Tork. from hla liendqaarters at ftl Chambers street, la engaged In the task of teaching econ¬ omy to New York's millions. He Is showing Father Knickerbocker's sons nnd daughters, large and small, how they can help Uncle Kara with their fvennles, qnartera and dollars, for these nre the foundation of the $100,000,000 they are raising to contribute to the nation's war chest.
A Meana of Saving.
For the great body of Amerlcnn wage earners who hnve no bank ac- eoiiiii, the Wnr-Savlngs Stamps will supply nn admirable menns of snvlnp tlieir earnings. There are millions of grown-up men, women and children who now, for the first time In their lives, have the opportunity to lay the foundation of a real savings nccount. The nation hns nsked for as much ns Ihey can save and hns pledged Its safe¬ keeping and return with Interest after a few yenrs.
For $4.12 nny one can purchase a War-Savings Stomp which the govem¬ ment will redeem on January 1, 192.'?, for $5. This means thnt the govem¬ ment will pay 4 per cent. Interest, compounded quarterly, for this small sum. What is more, the government stands ready at any time between now nnd the day of redemption to return tbe money invested wltb Interest to date. In other words, while this is a five year 1 ii, the United States trens¬ ury Is offering to redeem It at any post oflice any time the stamp Is presented nfter giving ten days' notice. The reason for this notice Is that the post office must make sure to have the cash on hand. Those who redeem their stamps before maturity profit at the rate of l cent a month; those who hold It until the date of maturity profit at the rate of 1V4 cents a month.
The Thrift Stamp, which costs only 2J1 cents, hns'been Issued for the con¬ venience of thoae who wish to ncqniro a War-Ravings Stamp on the Install¬ ment plan. When 18 of these have been acoumulnte<l, representing an out¬ lay of $4, and 12 cents In cash added, they can be exchanged at any post of¬ flee, bank or other authorized govern¬ ment agency for a War-Savings Stamp.
School Children Aiding Campaign.
Thousands of school clilltiren are now saving their pennies nnd their nickels to buy these Thrift Stamps and In the course of time acquire for- them War-Snviiiijs Stamps. The Board of Education Is working hand in hand with Dlrctor Allen nnd New York's nrmy of school teachers Is carrying on educational work in order to promote the Thrift Iden among the city's 81.*?,- IXK) s<'h(iol children.
Tills is everybody's war, and UncU- Snm needs the assistance of every man, woman ami child lo belp lilin fluunce the production of inntorliils that will liLsurt' victory for our tight lug forces In Frence.
In or<ler to bring home to every ti(ius«>li()l(l('i- Ills jiersoniil Interest nnd olilijration in the war, the govornincni has constituted the mall cnirlers u snles force for the^j^rlhcr di.strlhiitlon of 'llirift nnd Wnr-SavliiKS Stamps, not alone in N«'w York, but in every otiu'r city throughout the country.
Experts In finance and economy as¬ sert tlint the War-Savings T.oan Is on»» of the most hcn^'tlclal for the Investor of Hiiy llriancUil oiieratloii nnilertakeii hy any govemment since tlu' outbreak of fbe war.
Tc betrlii with, the lonn provides TTn- cle Sum with luhlltloiuil sinews of war. FlirtiM'niiorp, the holder «if Wur-Snv- ings Stamps puts bis money Into an In vestment which brings him 4 per cent, interest and which Is backed by tht* best security In the world—the Unit¬ ed States trea.sury.
Last, but not least, those who bave deprived thenis«'lves of certain little luxuries In their efforts to practice economy during the war will have n fund of rendy c-asb on hand when the jilaiiips are redeemitl with which to do all tbe |H>8t-war shopping they de sire.
Director Allen is anxious tbat ever' man. woman ftn<l child In the city thin' of tlifxe IhlnKM when they see the po«» man at rhe door and, through him, hel (he Ignited States to victory Id th- I'reatest untied convict It has ever n"-- dertaken. By purchasing these stamr^- everv Anierlcara, no matter how mef« rer hla means, can prove his putrlot Um aud become ¦ real aid to the na tion In thla tluie of uceA,
.Home Workers Wanted
Those^ Havicg [Sewing
Machine Experience
Only
ia^A.:.
JULIUS KAYSER & Co.
Ntrih laik Averiue Rockville Centre Lorg Island
Prepare for the FOOD DICTATOR
WithJ thel mind of every housewife planning to feed her family with the utmost economy, the way is paved for her to do "Her Bit," if a
Reliable Angleiron Cabinet Range
it Installed
Are'2you ready for what may come? If not, step into ore of our offices, se. lect a range now, and en¬ list its services for the sum¬ mer and the years to ceme.
The Nassau and Soffolk LighUng Co.
Geo. MacDonald, Prtt.
Hempstead, Freeport, Mineola and
Rockville Centre.
THE .FREEPORT, PRESS
Printing ol IndividDaKy Color Prist^Spccialisfs
[J.-..
84 Chu iciest. I Freeport
Xelephooe, 465 Freeport
1360 AOTiaI5*"5<Rnnii5TRAriON5
Ibe
BETTER THAN EVER
18c m copy
At Year N««retfealer VMMtr tabaartptlMi $l.SO I f»r our nmw fr^m emt-
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M^U^JUUtM
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Macsutlaa
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