Bethpage-Tribune_2011-04-08

              BETHPAGE PUBLIC LIBRARY
Bethpage, Vlained^ylikkjvilley
Seaford, Island Trees,
Plaimmv and Old Bethpage
For Over 40 Years
(Vblume 49 Number 13 RO Box 399, Bethpage, NY 11714 April 8-15,2011 (516)932-7284 'Email: Nii22u@aol.com 50 Cents
Bethpage Federal Credit Union Honored with Five Industry
Awards Including Coveted Diamond Award
California. "It takes hard work, imagination, and perseverance to be
selected as a Diamond Award winner from nearly 1,000 entries."
Bethpage also received four Merit Awards from the CUNA
Marketing & Business Development Council in the Point of Display
category for Its Auto Loan displays featuring Beth & Paige, in the
Retail Merchandising category for its branch merchandising, in the
Newsletter category for its "Members First" newsletter, and finally, in
the Social Media category, for its successful "Beth & Paige Need a
Vacation!" photo contest. The July 2010 interactive contest chal-lenged
fans to take personalities Beth & Paige along with them on
their summer vacation and post their most fun, unique and creative
vacation photos to Bethpage's Facebook page,
www.facebook.com/lovebethpage, for a chance to win prizes. With a
398% increase in daily page views and a 190% increase in daily Inter-actions,
the photo contest increased Bethpage's Facebook fan count
substantially over a two-month period.
Bethpage Federal Credit Union, Long Island's leading community
financial institution, was honored with five leading credit union industry
awards including the industry's highest award, the Diamond Award,
which recognizes outstanding marketing and business development
achievements in the credit union industry.
Based in Washington, D.C., CUNA is the premier national trade
association serving America's credit unions. The CUNA Marketing and
Business Development Council is a national network comprised of
nearly 1,000 credit union marketing and business development profes-sionals.
Awards each yeaf are given in each of 33 categories ranging
from advertising to community events and beyond.
Bethpage received the Diamond Award in the Branding/Corporate
Identify category for its 2010 rebranding effort and multi-media market-ing
campaign which included the Introduction of a new logo, a new
tagline, and the Beth & Paige personalities - two "employees" who
were inspired by Bethpage's own employees, who personify the
Bethpage brand and go above and beyond their call of duty to assist
Bethpage's fiercely loyal members.
"Bethpage launched its rebranding campaign in March 2010 to
break through the clutter of competitive financial advertising and posi-tion
itself as the premier community financial institution on Long Island,"
said Gerard Schmitt, Vice President of Marketing, Bethpage Federal
Credit Union.
"The Diamond Awards recognize the best-of-the-best in credit
union marketing, advertising, and business development," said Anne
Legg, CUNA Marketing & Business Development Council Chair and
Vice President of Marketing for Cabrillo Credit Union in San Diego,
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Bethpage High School Holds
Traditional Italian Feast
The aroma of baked ziti, chicken marsala, sausage and meatballs,
and many other Italian favorites wafted through Bethpage High
School's hallways as the Italian Society hosted its 39th annual Italian
Feast, thanks to the efforts of
teacher Signor Maio. This year's
event again featured delectable
homemade dishes by Bethpage
Italian language students, staff,
PTA volunteers, friends, and
family members
Signor Maio initiated the
Italian Society in 1976. This
year's event was yet another
success as attendees enjoyed a
delicious homemade meal and
dessert. Italian Society mem-bers
once again spent a great
deal of time and effort festively embellishing the small gymnasium
with colorful streamers, flags, and decorations.
Signor Maio (left) welcomed
Superintendent of Schools Terrence
Clark to the annual "festa."
Bethpage High School students enjoyed their meal as well as the
camaraderie at the annual Italian Feast. IS us